Evaluation

Final Product: Evaluation

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The Final Products.

The Final Products.

This is the final design for my front page, contents page and contents page. As discussed on my pitch I decided to use a black and white colour scheme, not discussed, I chose to use orange because I decided  that it would be plain and overpowering to have two pages of of simply black and white; on that note therefore as you can see the wolfs eyes and mouth have been edited so they are the original colour from the original photography. I chose the eyes and the mouth of the wolf to be the exception from the colour scheme because it shows the wolf to be wild and thats the image I want my magazine to show. My model lighting a cigarette  in the shot, which may be quite controversial considering the recent changes in the law coming down harsher on smokers but as said in my pitch, I want my magazine to be for an older audience because of such controversial material. Along with the composition I chose, it looks like the wolf is being released from him which adds to the uncontrollable state I want my magazine to have. Similarly I chose the lions head to be the exception to the black and white filter on the main image in my double page spread. 

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Darling Pitch Part 2

Darling Pitch Part 2

This is my original pitch, I made using a powerpoint presentation scheme called Powtoon. I hope you enjoy it.



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Darling Process.

Darling Process. 

Step 1. I removed all colour from the central image because I decided on a black and white theme for the front cover, partly inspired from a similar themed issue of Wire Magazine, which has been a very important muse to my work.  I also decided on this because I my audience would appreciate the simplicity of the colour scheme which is also quite unconventional for the typical music magazine which is why is it is appealing although. 

Step 2. I concluded that removing all the colour from the cover would leave it somewhat disinteresting and for a magazine to be successful it needs to to be attractive to its required audience. On that note I cut  the eyes and mouth from the wolf in the background and made a replica layer of the original image on placed that over the B/W main image. I chose those features because the eyes and mouth are what assist the wolf when hunting which makes it strong and feared. I wanted the same dangerous and strong portrayal of my model and DARLING because we fail to follow conventions.

Step 3. Adding masthead and text. The masthead naturally had to follow the colour scheme of the cover therefore choosing white was the logical choice. Wrote in capitals to express its importance over any other text on the age, illustrating how popular DARLING is to be through its size. As seen I changed the opacity of the masthead, I decreased it very slightly by only 10% because the intention was that it would not over power the page but still share a great presence over it. Sell lines were wrote individually by word with a single space between letters; I chose to do this to stand out from the conventional format for text which is appealing to my target audience because of the quirky nature.

Step 4. The last step is adding the cover line and any extra little details, like dates and barcodes. I chose a block capital text for my cover line to fit the house style of my magazine and white to fit the colour scheme. I changed the transparency so that my masthead was the most visible attraction of the magazine cover because it is the most important factor.

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DARLING Pitch

Darling Pitch

Target Audience:
My target audience is a combination of both males and females, I am not aiming my magazine at single sex because i believe it could be a chance to gain more profit and the content is not particularly biased to either sex. Aged from 16-26 this is because the content of my magazine may contain humour and controversial material that a younger audience would not appreciate.

Profile:
Name: Henry Appleton
Age:22
Class: working/middle
Job: Part-time blogger/Full time student
Interests: Shopping for vinyls because not interested in mainstream music and vintage or statement clothing.
Religion: Not specified

Genre:
The genre of music I decided to go with is a combination of indie rock and indie electronic to which is popular at the moment, less popular than the vast pop or hip hop industry but is currently growing in popularity and is a genre I enjoy. My inspiration for this genre are artists like SBTRKT, Passion Pit, Bombay Bicycle Club and Hozier.

Masthead:
I decided to name my magazine "darling" not directly linked to the music industry like most music magazines but magazines such as "wire" have names that are sharp and odd, to which is one of the reasons i really liked it. It doesnt stick to the normal conventions, to which is something I want to do similarly. My inspiration for the masthead not only came from "wire" magazine but the actual name came from my favourite film, "Kill your darlings" to which is set in the 1940s and has an incredible soundtrack. Such music inspired me to use the title. My audience will enjoy the simplicity and quirky look to the magazine.

Colour Scheme:
The colour scheme I had intended to use were dullish colours unlike most magazines in general which use bright bold colours to attract their audience because I wanted to reach out to a different group of people, because my magazine is not for a mainstream music genre so I do not intend to use the mainstream characteristics. I later decided on a black and white theme.

What Makes Us Different:
Not only is the genre different, but the colour scheme doesnt fit the exact characteristics of others. Inspired by an issue of "wire" darling is going to be different, the title in itself breaks the rules to which my audience i hope will find intriguing. I have not yet seen a magazine to which covers the genre and therefore there is a gap in the market for a magazine of this genre and odd nature.

Ideas:
The main article for darling will be an interview with indie rock artist Hozier to which would be appealing to my target audience because they enjoy this genre of music and would be familiar with the artist. Other articles for the front cover may include; your playlist, underground tracks to look out for and top grossing songs.

Darling Pitch Part 2

This is my original pitch, I made using a powerpoint presentation scheme called Powtoon. I hope you enjoy it.



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Photo Shoot 1 & 2

Photo Shoot For Darling:

For my photo shoot, I intended to think about the composition of the shot. Instead of having my models in the centre of the shot I decided instead to have them to the right of it. The background in my shots are stairs. I chose this background because they are bright and arty. The odd background will intrigue me audience, it shows that this magazine is the climbing to success. 

The simple costume for each model is because my audience enjoys simplistic looks. The background is bold and and attention grabbing so I decided to go with a simplistic costume design so the two wouldn't clash. The female model had previously joined me to a vintage thrift store known to the public as, The East End Thrift Store where we acquired the suede bomber jacket she is seen wearing, to which is appealing because my audience enjoys shopping at local thrift stores. The male models jumper is from Penguin a widely known store to which would also be found appealing because individuality is key to the fashion my audience follows.

I did not choose to have my models preform in any

spectacular manor for the shoot because indie rock magazines such as the Wire do not have their models doing anything particularly different. So I ensured that my models gave simple poses, some more simplistic than others as seen with my female model.

I also decided to not use make up with my female model as usually expected because as seen on a previous cover of Wire (shown on my blog) presents a model without make-up or with very little to which I found refreshing because I want my magazine to be inspiring to an extent. I want to portray a positive on young women that make-up is not needed to allow someone to be attractive. 

The image I chose is the one present at the bottom of my array of photos, I chose this photo because it presents my model as confident through the eye contact with the camera, thus the audience, which gives it a welcoming feel to read the magazine. Almost as if he was inviting you to come and read it. On the other hand it didn't want to portray him as too confident because that could be mistaken as cockiness which isn't attractive. I wanted to show a shy, sensitive side to my model, thus showing the magazine as something that can be comforting and yet still fun. Thus the hand covering part of his face, showing he almost hiding, inviting the reader to find out why. 

I also decided that because my model is racially cultured that this wouldn't exclude anyone from reading the magazine. The focus also puts emphasis towards my model which was to ensure that he was the main focus of the image because the background is quite vibrant to which is not usually the case as most magazines decide to have a low key background and a vibrant model but I wanted to show that my magazine breaks the usual conventions of magazines to an extent because my audience will enjoy the individuality of it and will also enjoy the quirky nature of it. 

                                               Second Photo Shoot:

It came to my attention that I wasn't fully satisfied with my efforts in my original photo shoot, so a further photo shoot was completed in order to fix the indiscretions that I found. The setting was not completely to my liking so I decided to base my photo shoot in a range of different settings and include more adventurous poses. Here is a selected few:

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T.A.P

              T.A.P

Age: 16-24

Gender: F/M

Ethnicity: N/A 

Religion: N/A 

Social Class: Working/Middle Class

Jobs: Interior Designer/Retail/Stylists/Student/Bloggers

Income: (Above) Average

Location: London/ East London: Shoreditch/Victoria Park Rd/London Fields.

Brands: Stussy/ Lazy Oaf/ Urban Outfitters/ Topshop/ Topman/ 
Zara/ Henry Holland/ Kanken/ Pins & Needles/ Sparkle & Fade

Technology: Apple Products: iphones/ iPads/ MacBooks/ FujiFilm Instax/ Poloroid 

Fashion: Statement clothing: Combination of basic and weird, outstanding clothes. 80's and 90's fashion is also popular within this group. Independent clothing companies. 

Hobbies: Enjoy photography,shopping in vintage stores such as: East End Thrift Store, Retro Metro and Crystal Palace Vintage. Also enjoys spending time in London Fields and Victoria Park; going to indie coffee shops and spending time on their blog.

Darling Pitch: 
http://www.powtoon.com/show/fMhipqtqMBb/darling-pitch/


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