T.A.P

              T.A.P

Age: 16-24

Gender: F/M

Ethnicity: N/A 

Religion: N/A 

Social Class: Working/Middle Class

Jobs: Interior Designer/Retail/Stylists/Student/Bloggers

Income: (Above) Average

Location: London/ East London: Shoreditch/Victoria Park Rd/London Fields.

Brands: Stussy/ Lazy Oaf/ Urban Outfitters/ Topshop/ Topman/ 
Zara/ Henry Holland/ Kanken/ Pins & Needles/ Sparkle & Fade

Technology: Apple Products: iphones/ iPads/ MacBooks/ FujiFilm Instax/ Poloroid 

Fashion: Statement clothing: Combination of basic and weird, outstanding clothes. 80's and 90's fashion is also popular within this group. Independent clothing companies. 

Hobbies: Enjoy photography,shopping in vintage stores such as: East End Thrift Store, Retro Metro and Crystal Palace Vintage. Also enjoys spending time in London Fields and Victoria Park; going to indie coffee shops and spending time on their blog.

Darling Pitch: 
http://www.powtoon.com/show/fMhipqtqMBb/darling-pitch/


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Why Do You Read Music Magazines?

Why Do You Read Music Magazines? 

In our current generation it is has become increasingly more unlikely to see young people reading magazines because of the growing development in technology, not only has it effected our literature, ibooks, but now it is attacking magazines. Unlike the majority, I still enjoy flicking through the pages of a magazine. I appreciate the hard work gone into creating a magazine, the decisions as to what is going to make it to this months cut. I am guilty of picking up magazines, reading a few articles and putting it back. My favourite to which is not common, are big lengthy articles because i enjoy reading and I can appreciate the time put into it, immersing myself in the pages and into the minds of the writer but regardless of my opinions I need to why others like to read music magazines.

Do you read music magazines?
I dont really read music magazines because I dont usually read magazines in general but I have seen some and do think they look quite interesting.
I read music magazines quite often a favourite of mine being Fader because its an indie hip-hop magazine and is very fashion related to things which I love. Its really out there and different and i guess thats why I can appreciate it so much.

Why do you read music magazines?
As stated before I dont tend to read music magazines.
Why?
Well, Im not that interested in music so it doesnt appeal to me on that level but I have seen some that I would consider reading because they look more like fashion magaines. Really arty and fun.
I read them because Im in love with the idea that I can pick up a magazine and get to know a band or an artist through an interview so well that I begin to feel like I know them which is quite incredible. Also recently I've noticed how music magazines have almost become fashion magazines, of course you can tell its a music magazine from the contents of it, but most covers now look so funky that you might mistake it for a fashion magazine.

What is your favourite part of a music magazine?
Considering that I've never sat down to read one, the thing I like the most, as said before, is the really arty cover. I think they're so funky and cool.
My favourite part of a music magazine is the really long essay like interviews, you find especially in wire, because as previously stated I love that you get to know the interviewee so well. I think its wonderful we can feel that close with an artist.

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Sub-Genre of Music Magazine.

 Sub-Genre of Music Magazine.

The sub genre of music I wish to use in my magazine is Indie Rock/Electronic because I enjoy listening to this particular genre; artists would include Bombay Bicycle Club, Passion Pit, Bloc Party, Foals, Flume and Kodaline. This is a less popular genre than Hip-hop or pop but still serves a fan base, being less popular and less known has its challenges but I believe that once shown through my magazine what an interesting and fun genre it is, its fan base will soon increase. All is needed is publicity to which my magazine will bring.

Magazines that cater with such a genre include, The Wire, who do not directly cater for this particular genre but cater for independent groups, Clash and Flux. As you can see below they all have a very basic colour scheme and and the font is very basic because Indie music is simple and doesn't need thrills to make it interesting unlike pop music. The simplicity is attractive to their audience because indie music is simple.

The Wire magazine uses a light pallet for its colour scheme; light shades of blue and white, with simplistic font, to which really represents how indie music doesn't need dressing up like hip-hop or pop music where the covers use bright colours and bold, eccentric font treating their audience like magpies. Attempting to entice them with colours where as the Wire doesn't need to, breaking away from the usual characteristics of music magazine, with little writing on the cover because it more focused on the photography of the image. XLR8R is a real example of rebelling against the conventions of a music magazine with just a few lines of text and the masthead, you are forced to look at the main image, to which is edgy and quite intimidating. This is because XLR8R focuses mainly on electronic music to which is why the front cover is so edgy because electronic is so fast pace and like the cover break a lot of rules. Under The Radar, out of the three, sticks most to the conventions of a music magazine, the main image is quirky and somewhat fun. It links to the main article quote, "Wasted On The Youth" as the main image shows an infant child.

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Music Magazines and Conventions.

Research Music Magazines And Conventions.

The Wire is a British music magazine founded in 1982, initially concentrating on contemporary Jazz has branched out and has recently covered hip-hop, modern classical, free improvisation, post rock and various forms of electronic music. Not sticking to the usual characteristics of other music magazines, for example where most music magazines would have little writing and more photography The Wire confronts their audience with near essay long interviews and articles. The font for their magazine is bold and simple, the colour scheme is a combination of dark and light, with deep shades of grey and with black and white. The contrast in colour is unusual compared to most magazines to which have brighter colours this is because they're magazine is aimed a more mature audience, to which would appreciate the simplicity of the magazine. 

The Clash is popular music and fashion magazine and website based in the UK founded in 2004. The magazine alternates between modern bands such as Jamie xx and Florence & The Machine as well as hip-hop artists like Tyler The Creator, Earl Sweatshirt and Kanye West. Similar to the Wire the masthead is bold and simple. But unlike the main image for the Wire which is dark and the page is split to add two images. Clash is bright and with model in the photo, with pastel coloured hair and matching make-up this is because they're are of a different genre which shows. They are aimed at a different audience, where Clash look for modern bands to display it means that they're audience is younger so brighter colours would be found more attractive. 




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The Magazine: The Masthead and Magazine Front Cover and Contents Page.

The Magazine: The Masthead.

In class today we were deciding on a font for our masthead in our magazine and so we were asked to draw up three designs for the font i went for three quite different fonts that i thought would represent the school in different ways. The first, being quite light and curly showing the school being a place of enjoyment and welcoming to students. The second is the contrast to that, its bold but still playful, implying that the school is not a playground but a place to learn yet still somewhere you can have fun. The last being bold, yet contrasting at the same time but all illustrate that school is a place of enjoyment rather than a prison. 

Finally: My Magazine Front Cover and Contents Page.

My target audience is made up of both genders, but particularly females aged 15-18 because between those ages you are either preparing for exams or are sitting exmas. As to why my magazine is partially more for the female gender is because of the colour scheme pastel colous are in fashion at the moment and thus it is more likely for it to seem appealing to a younger female audience.
As you can see the main image of the girl laying on the floor represents how stressful exam season is to which is emphasised by the books lying on her to show that studying is tiring and exhausting. This is then further emphasised by the cover line, "Studying getting you down?" a pun at the photo because the girl is physically down on the floor. The photo i decided to edit with a blue fliter because I thought it would fit with the colour scheme.
The colour scheme i decided to go with was a mixture of pastel colours which would be found attractive to a young audience because pastel shades are very in fashion at the moment. There is a strong contrast between blue and pink because i want my magazine to not exclude genders.
The Masthead is made of very bold, flirty writing because i want it to be engaging with the audience. The colour is a pastel blue to continue my colour scheme.

For the contents page the colour scheme continues with the same filter on the photo. The photo is of another girl looking into the distance, I used a long mid-shot to take the photo because her clothing was quite dark and a long shot would be two distracting on the background.




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