DARLING Pitch

Darling Pitch

Target Audience:
My target audience is a combination of both males and females, I am not aiming my magazine at single sex because i believe it could be a chance to gain more profit and the content is not particularly biased to either sex. Aged from 16-26 this is because the content of my magazine may contain humour and controversial material that a younger audience would not appreciate.

Profile:
Name: Henry Appleton
Age:22
Class: working/middle
Job: Part-time blogger/Full time student
Interests: Shopping for vinyls because not interested in mainstream music and vintage or statement clothing.
Religion: Not specified

Genre:
The genre of music I decided to go with is a combination of indie rock and indie electronic to which is popular at the moment, less popular than the vast pop or hip hop industry but is currently growing in popularity and is a genre I enjoy. My inspiration for this genre are artists like SBTRKT, Passion Pit, Bombay Bicycle Club and Hozier.

Masthead:
I decided to name my magazine "darling" not directly linked to the music industry like most music magazines but magazines such as "wire" have names that are sharp and odd, to which is one of the reasons i really liked it. It doesnt stick to the normal conventions, to which is something I want to do similarly. My inspiration for the masthead not only came from "wire" magazine but the actual name came from my favourite film, "Kill your darlings" to which is set in the 1940s and has an incredible soundtrack. Such music inspired me to use the title. My audience will enjoy the simplicity and quirky look to the magazine.

Colour Scheme:
The colour scheme I had intended to use were dullish colours unlike most magazines in general which use bright bold colours to attract their audience because I wanted to reach out to a different group of people, because my magazine is not for a mainstream music genre so I do not intend to use the mainstream characteristics. I later decided on a black and white theme.

What Makes Us Different:
Not only is the genre different, but the colour scheme doesnt fit the exact characteristics of others. Inspired by an issue of "wire" darling is going to be different, the title in itself breaks the rules to which my audience i hope will find intriguing. I have not yet seen a magazine to which covers the genre and therefore there is a gap in the market for a magazine of this genre and odd nature.

Ideas:
The main article for darling will be an interview with indie rock artist Hozier to which would be appealing to my target audience because they enjoy this genre of music and would be familiar with the artist. Other articles for the front cover may include; your playlist, underground tracks to look out for and top grossing songs.

Darling Pitch Part 2

This is my original pitch, I made using a powerpoint presentation scheme called Powtoon. I hope you enjoy it.



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Photo Shoot 1 & 2

Photo Shoot For Darling:

For my photo shoot, I intended to think about the composition of the shot. Instead of having my models in the centre of the shot I decided instead to have them to the right of it. The background in my shots are stairs. I chose this background because they are bright and arty. The odd background will intrigue me audience, it shows that this magazine is the climbing to success. 

The simple costume for each model is because my audience enjoys simplistic looks. The background is bold and and attention grabbing so I decided to go with a simplistic costume design so the two wouldn't clash. The female model had previously joined me to a vintage thrift store known to the public as, The East End Thrift Store where we acquired the suede bomber jacket she is seen wearing, to which is appealing because my audience enjoys shopping at local thrift stores. The male models jumper is from Penguin a widely known store to which would also be found appealing because individuality is key to the fashion my audience follows.

I did not choose to have my models preform in any

spectacular manor for the shoot because indie rock magazines such as the Wire do not have their models doing anything particularly different. So I ensured that my models gave simple poses, some more simplistic than others as seen with my female model.

I also decided to not use make up with my female model as usually expected because as seen on a previous cover of Wire (shown on my blog) presents a model without make-up or with very little to which I found refreshing because I want my magazine to be inspiring to an extent. I want to portray a positive on young women that make-up is not needed to allow someone to be attractive. 

The image I chose is the one present at the bottom of my array of photos, I chose this photo because it presents my model as confident through the eye contact with the camera, thus the audience, which gives it a welcoming feel to read the magazine. Almost as if he was inviting you to come and read it. On the other hand it didn't want to portray him as too confident because that could be mistaken as cockiness which isn't attractive. I wanted to show a shy, sensitive side to my model, thus showing the magazine as something that can be comforting and yet still fun. Thus the hand covering part of his face, showing he almost hiding, inviting the reader to find out why. 

I also decided that because my model is racially cultured that this wouldn't exclude anyone from reading the magazine. The focus also puts emphasis towards my model which was to ensure that he was the main focus of the image because the background is quite vibrant to which is not usually the case as most magazines decide to have a low key background and a vibrant model but I wanted to show that my magazine breaks the usual conventions of magazines to an extent because my audience will enjoy the individuality of it and will also enjoy the quirky nature of it. 

                                               Second Photo Shoot:

It came to my attention that I wasn't fully satisfied with my efforts in my original photo shoot, so a further photo shoot was completed in order to fix the indiscretions that I found. The setting was not completely to my liking so I decided to base my photo shoot in a range of different settings and include more adventurous poses. Here is a selected few:

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