DARLING Pitch

Darling Pitch

Target Audience:
My target audience is a combination of both males and females, I am not aiming my magazine at single sex because i believe it could be a chance to gain more profit and the content is not particularly biased to either sex. Aged from 16-26 this is because the content of my magazine may contain humour and controversial material that a younger audience would not appreciate.

Profile:
Name: Henry Appleton
Age:22
Class: working/middle
Job: Part-time blogger/Full time student
Interests: Shopping for vinyls because not interested in mainstream music and vintage or statement clothing.
Religion: Not specified

Genre:
The genre of music I decided to go with is a combination of indie rock and indie electronic to which is popular at the moment, less popular than the vast pop or hip hop industry but is currently growing in popularity and is a genre I enjoy. My inspiration for this genre are artists like SBTRKT, Passion Pit, Bombay Bicycle Club and Hozier.

Masthead:
I decided to name my magazine "darling" not directly linked to the music industry like most music magazines but magazines such as "wire" have names that are sharp and odd, to which is one of the reasons i really liked it. It doesnt stick to the normal conventions, to which is something I want to do similarly. My inspiration for the masthead not only came from "wire" magazine but the actual name came from my favourite film, "Kill your darlings" to which is set in the 1940s and has an incredible soundtrack. Such music inspired me to use the title. My audience will enjoy the simplicity and quirky look to the magazine.

Colour Scheme:
The colour scheme I had intended to use were dullish colours unlike most magazines in general which use bright bold colours to attract their audience because I wanted to reach out to a different group of people, because my magazine is not for a mainstream music genre so I do not intend to use the mainstream characteristics. I later decided on a black and white theme.

What Makes Us Different:
Not only is the genre different, but the colour scheme doesnt fit the exact characteristics of others. Inspired by an issue of "wire" darling is going to be different, the title in itself breaks the rules to which my audience i hope will find intriguing. I have not yet seen a magazine to which covers the genre and therefore there is a gap in the market for a magazine of this genre and odd nature.

Ideas:
The main article for darling will be an interview with indie rock artist Hozier to which would be appealing to my target audience because they enjoy this genre of music and would be familiar with the artist. Other articles for the front cover may include; your playlist, underground tracks to look out for and top grossing songs.

Darling Pitch Part 2

This is my original pitch, I made using a powerpoint presentation scheme called Powtoon. I hope you enjoy it.



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