Target Audience Profile: Vogue
The target audience is clearly women but what differentiates this magazine to a magazine like Bliss, unlike Bliss which will usually consist of bright colours to attract a less mature audience, this magazine uses suttle yet effective colours. The white background, shows purity and maturity therefore Vogue is for the mature woman. The central image on the cover is Emma Watson, an English actress and model who is best known for her character in Harry Potter but has since been trying to achieve a more serious profile as an actress and has been seen in films such as; My Week With Marylin, Perks Of Being a Wallflower, Noah and is currently filming for a new film which will be out in 2015 called Regression. The fact that Vogue used Emma Watson is because she is high profile and is currently maturing into an artist, just as the target audience are the mature woman. Here is a TAP of a Vogue reader:
Name: Dorophy Apple-Smith
Age: 32
Job: Accountant
Relationship Status: Married
Children: Two.
Religion: Christian, Church of England
Likes: Fashion, Eating out at restaurants with the family, the latest diet and her twitter account.
Last Tweet: "On holiday with Markus and the children. Egypt is beautiful"
Likes To Shop In: Zara, Fat Face and Vintage Shops (on occasion)
Letti.Media.Blog.
No comments:
Post a Comment